In the hotel industry, more normally means more. More brands, more rooms, and more loyalty members. However, Radisson CEO Federico González and the company’s Global CDO Elie Younes told Skift they are confident their smaller group has an edge over bigger rivals.
This boils down to: an operator’s mindset, brand purposes, and a flatter, faster-moving organisation.
“We have an operator’s view that I think other groups have lost,” González told Skift at the International Hospitality Investment Forum (IHIF) in Berlin, adding, “We happen to make sure that the brands do not become just labels.”
He would not name the companies he was criticizing, but explained “there are many things that you don’t know what they are, but they’re not brands.”
Radisson claims that being a bit smaller allows it to be more responsive, more agile, and more useful to the owners who build and fund its branded hotels.
“We are a company with a fe
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