Dusit Hotels is accelerating its push into Europe, a notable shift for a Thailand-based hotel group long anchored in Asia and the Middle East.
Dusit opened its first European property in Greece two years ago and is preparing to follow it with another opening in the country targeted for 2026.
More European hotel announcements could follow, said Siradej Donavanik, the group’s third-generation owner and vice president of development (global).
Dusit has opened an office in Berlin to cover German-speaking markets and set up a representative development office in France through a joint venture with a local partner.
Last year, Skift had reported that Dusit has partnered with French real estate investment firm Sydel to launch “Dusit France,” a development joint venture that aims to open multiple hotels across the country.
Europe, Donavanik argued, is not about chasing the next high-growth market, but about building a multi-regional portf
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